by Chris Hunter | Jan 23, 2016 | Marketing Strategies
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
We all make mistakes in business and some are more costly than others. Here are just eight of the marketing mistakes businesses make every day. Go through your marketing plan carefully and see if any of these errors apply to you. It may not be too late to make...
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
When someone makes a purchase they buy more than just a product or service. At the time the product or service is probably the most important element, but they also buy a range of benefits that can over the long-term become their reason for being satisfied or...
by Chris Hunter | Nov 25, 2015 | Business Development, Marketing Plans, Marketing Strategies, Start-Ups, Strategy
by Chris Hunter | Apr 3, 2016 | Marketing Strategies, Selling Skills
Smaller businesses are often hesitant to market themselves to much larger firms, especially if they’re in the same industry, but big businesses do provide opportunities for smaller businesses that are willing to become a bit flexible in their marketing and in...
by Chris Hunter | Nov 25, 2015 | Business Development, Business Plans, Marketing Strategies, Performance Management, Strategy
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
At one time manufacturing businesses generally sold their products through just one channel. Either they sold directly to their customers or they sold through distributors and/or retailers. Some manufacturers also expanded into new territories by selling through...
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
You can easily spend a lot of money on your public relations. You can also waste a lot of money trying to get noticed by an increasingly busy world. But with a bit of planning and effort on your behalf you’ll not only spend less but you’ll get a lot more...
by Chris Hunter | Jan 24, 2016 | Closing Sales, Marketing Strategies, Selling Skills
B-2-B marketing is often conducted like the B-2-C variety, right up to the time there should be a “call to action”. We’ve all seen it happen; a really interesting product or service catches our eye and we enjoy reading about all the great features...
by Chris Hunter | Jan 13, 2016 | General - Marketing, Marketing Strategies
by Chris Hunter | Apr 3, 2016 | Marketing Plans, Marketing Strategies, Selling Skills
by Chris Hunter | Jan 14, 2016 | General - Marketing, Marketing Strategies
Buyers of almost anything you can think of — from televisions to desk lamps, face a plethora of products to choose from. It gets even more difficult for purchasers trying to make the right choice when there are several items on the shopping list. Imagine...
by Chris Hunter | Jan 23, 2016 | General - Customer Service, Market Research, Marketing Strategies
Terms like “Gen-X” and “Gen-Y” are often used without knowing exactly what group is being talked about. It’s generally accepted that Gen-Xers were born between the mid-1960s and the mid-1970s, meaning that they’re now in their...
by Chris Hunter | Jan 23, 2016 | General - Marketing, Market Research, Marketing Strategies
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
Marketing is anything but a clearly defined science. What worked ten or fifteen years ago will now be seen by consumers as irrelevant and outdated. New generations are out there with unprecedented demands and new channels of communication; to ignore them is to invite...
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
Businesses are waking up to an important fact, namely that women make up the majority of their customer base. Many businesses however don’t know what to do about it and are missing tremendous marketing opportunities. We’ll use statistics from the U.S. in...
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
They’re a kind of metropolitan phenomenon. A large duck holding a sign saying “Pizzas today – $5 each”, or Superman leaps out into the street carrying a placard promoting a sale in a nearby store. In the depression era of much earlier times it was someone...
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
Most of us have a charity or other worthy cause that we support. This lets us help others and in turn gives us a genuine feeling of sharing with those less fortunate than ourselves. By serving as volunteers we’re able to make a contribution that is perhaps even...
by Chris Hunter | May 10, 2019 | Customer Relationship Management, General - Marketing, Marketing Strategies
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
It’s generally accepted that word-of-mouth is the best form of advertising. If someone whose opinion you value recommends a product to you chances are pretty good that you’ll be inclined to give it a try. Other forms of promotion don’t have nearly the same level of...
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
The arrival of a big conglomerate often serves as a kiss of death to small businesses. Forhow can you compete with these giants in the face of the vast technological resources, deep pockets, seasoned management, and the powerful brands of, say, a Wal-Mart, Kmart,...
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
Small firms are often penalized for their size. They don’t get as much attention from governmental authorities as bigger firms, nor are they likely to be considered as important when it comes to matters like making capital equipment purchases or tendering for...
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
An eBook is just what it sounds like – A book that’s published online and exists in an electronic format that can be downloaded from a website. Anyone can write an eBook, including you, and use it to market their business and its products. An eBook can be...
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
Did you ever buy something advertised on TV or in a magazine and end up disappointed with the quality or the performance of the product? Does it matter that you didn’t get what you thought you would? Surely it is the buyer’s responsibility to know what...
by Chris Hunter | Jan 24, 2016 | Marketing Plans, Marketing Strategies
Marketing a professional services firm to identified prospects can be daunting. It’s even more of a challenge to get the firm’s name out to the world at large. But it can be done, and it’s not really that difficult. If you need a reason why you...
by Chris Hunter | Jan 24, 2016 | Market Research, Marketing Plans, Marketing Strategies
Metrics are an essential element of modern marketing. The numbers related to the processes of a business can be useful in a variety of ways, and one of their most important uses is measuring the success or otherwise of a marketing plan. Even small businesses can now...
by Chris Hunter | Jan 24, 2016 | Marketing Strategies, Networking
Once you have customers you need to keep up the selling process to retain them and grow their business. One of the most effective ways to do this is to focus on the needs of customers through a process that is generally called “relationship marketing”. The...
by Chris Hunter | Jan 23, 2016 | Market Research, Marketing Strategies
Trend-spotting is big money these days. If you can spot the “next big thing” you could be among the first to cash in on it. What’s even better is that you don’t have to spend a lot of money to know what’s about to happen. Big companies...
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
Case studies (or case histories as they’re sometimes called) are a highly effective way to promote a business. They can show how a product is used and what it can accomplish for the user. They can relate the history of a consulting assignment and detail the...
by Chris Hunter | Jan 23, 2016 | Marketing Strategies
by Chris Hunter | Jan 19, 2016 | Marketing Plans, Marketing Strategies
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
by Chris Hunter | Jan 24, 2016 | Marketing Strategies
by Chris Hunter | Jan 24, 2016 | Marketing Plans, Marketing Strategies
Successful marketing is about planning, execution, and always a bit of luck. Sometimes this luck involves finding a “gateway” that leads to an entirely new area of marketing opportunities that hadn’t been previously explored. One of the classic...
by Chris Hunter | Jan 17, 2016 | General - Marketing, Marketing Strategies
Marketing methodologies developed back in the 1960s and 1970s are now so far out of date that they would bankrupt any business using them. In those earlier times marketing consisted largely of coming up with a showy, big-budget commercial and buying as much expensive...
by Chris Hunter | Jan 17, 2016 | General - Marketing, Marketing Strategies, Selling Skills
For most automotive businesses women make up anywhere from 60 percent to 80 percent of their customers. This indicates that a massive shift has taken place within the past ten years. Women have an incredible amount of purchasing power and are directing a growing...
by Chris Hunter | Jan 23, 2016 | Market Research, Marketing Strategies
Chris’ combination of academic credentials, career experience and temperament ideally suit his calling as a business development advisor. Clients say he has a mind for business and a heart for service.